📊Marketing

Geography: UAE, Europe, globe

Tools:

• clear whitepaper & roadmap;

• articles in crypto media;

• crypto KOLs integrations;

• Airdrops;

• Instagram, Twitter, Discord

Marketing Goals for 6 months after IDO:

• Increase Brand Awareness

• Build a 30k+ active community members (in Discord & Instagram)

• Registrations/players (>50,000)

RoadMap:

1. Pre-launch warming up

• Goal # 1 - gain a base of P2E players from the Philippines, Venezuela, Brazil, and same (beta testers for getting tokens, teasers, series of the BIRCH stories (storytelling marketing)

• Goal # 2 - build the community of crypto-audience (whitepaper presentation webinars, airdrops, integration with KOLs, NFTgiveaways)

2. Game launch

• massive video ads on YouTube & Fb/Inst;

• streams on Twitch, YouTube;

• KOLs with stories/posts of token raise;

• own eco-reports (how many trees were planted after 1 week of launch + tree-planting-counter at the Birch website);

• integration with eco-influencers & organizations;

• Discord community management

3. Growing fase