> For the complete documentation index, see [llms.txt](https://birch-io.gitbook.io/public-document-collection/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://birch-io.gitbook.io/public-document-collection/white-paper/birch/mission.md).

# Mission

All actions and decisions made by the project are aimed at fulfilling the main mission:

### Create a new format of interaction between businesses and people.

A superficial look at Birch may give the wrong impression of it as a project with divergent goals. In reality, activities on the platform overlap to form the main mission.

The project aligns with the mission while accomplishing several divergent goals:

* active user stimulation to unite in pools of friends, and relatives; 
* creating a comfortable eco-friendly space for creativity, recreation, and family leisure; 
* connecting digital hobbies with real life and values in the real world.

Considering the platform as a mediator of interaction between users (players) and companies (business representatives), it is possible to identify several advantages, which give rise to the choice of this mission for both parties:

* simplification of communication; 
* absence of intrusive offers from businesses; 
* ease of addressing companies to the end users of a particular target group;
* increased effectiveness of marketing and advertising in particular; development of new markets; 
* facilitation of the search for a needed counterparty, seller of goods and services; opportunity to deliver information to consumers in a more qualitative way; 
* unlimited types of communications in the multiverse of Birch.

Blurring the lines between the Web-3 world and reality, Birch intends to:

* simplify users' everyday activities, whether it's fashion shopping, finding an interesting print for a car, or choosing an exciting way to spend time; 
* become a guide on the way to socialization among groups with different interests; convert users' online activity into environmental improvement; 
* make creative communities closer (designers, fashion editors, stylists, artists, brand managers, buyers, visual merchandisers, fashion technologists, fashion journalists, models, image makers, hair and makeup artists, and others).