Mission

All actions and decisions made by the project are aimed at fulfilling the main mission:

Create a new format of interaction between businesses and people.

A superficial look at Birch may give the wrong impression of it as a project with divergent goals. In reality, activities on the platform overlap to form the main mission.

The project aligns with the mission while accomplishing several divergent goals:

• active user stimulation to unite in pools of friends, and relatives;

• creating a comfortable eco-friendly space for creativity, recreation, and family leisure;

• connecting digital hobbies with real life and values in the real world.

Considering the platform as a mediator of interaction between users (players) and companies (business representatives), it is possible to identify several advantages, which give rise to the choice of this mission for both parties:

• simplification of communication;

• absence of intrusive offers from businesses;

• ease of addressing companies to the end users of a particular target group;

• increased effectiveness of marketing and advertising in particular; development of new markets;

• facilitation of the search for a needed counterparty, seller of goods and services; opportunity to deliver information to consumers in a more qualitative way;

• unlimited types of communications in the multiverse of Birch.

Blurring the lines between the Web-3 world and reality, Birch intends to:

• simplify users' everyday activities, whether it's fashion shopping, finding an interesting print for a car, or choosing an exciting way to spend time;

• become a guide on the way to socialization among groups with different interests; convert users' online activity into environmental improvement;

• make creative communities closer (designers, fashion editors, stylists, artists, brand managers, buyers, visual merchandisers, fashion technologists, fashion journalists, models, image makers, hair and makeup artists, and others).