Vision

Birch is a project that takes a completely new look at the combination of target audiences who will be interested in the product. In the Industry section, the project's ability to meet the needs of clients (players) is described in more detail. The large size of the prospective consumer group in combination with the lack of analogs gives Birch an exceptional position in the market and the opportunity for unlimited development and expansion.

The project sees its development in the gradual addition of functionality: from the NFT game to the multiverse with a wide pool of opportunities for interaction. Several horizons of visions are considered:

up to 1 year:

• attracting an initial customer base;

• expanding the function of the Birch space.

1-2 years:

• 100,000 registered users;

• first fashion show inside the app;

• creation of tools for creating custom collections;

• announcement of new biomes, addition of new plant types/classes, or breeding opportunities.

2-3 years:

• regular shows in web-3;

• first offline event for NFT owners using unique merch;

• collaborations with brands at shows;

• physical rewards for users according to virtual achievements.

Further development vectors depend heavily on the platform community, as it will influence decisions on the implementation of new functionality through DAO voting.