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Public Document Collection
  • Welcome to the Birch space
  • Game concept
    • ⭐Start
    • 1️⃣Stage 1
    • 2️⃣Stage 2
    • 3️⃣Stage 3
    • 🎮In-game activities
    • 🍃Connection with real life
    • 💡Other interactions between users
    • Concept PDF
  • White Paper
    • 🌳Birch
      • Mission
      • Vision
      • Industry
    • 🎮Gameplay
      • ⚙️Mechanics
        • Start
        • Game stages
      • 💡Activities
      • 🪙Rewards
      • 🌍Ecosystem
    • ✅Technology
      • Key definitions
    • ⛓️Tokenomics
      • Summary
      • 📎TGE
      • 🔓Vesting
      • 📈Use of BRCH tokens
        • Referral system
        • Staking
        • Governance
    • 🛣️Roadmap
    • 📊Marketing
    • ⭐Team
    • White Paper
  • Marketing
    • 🔍Marketing Strategy
      • About project + SWOT
      • Audience
      • Competitive analysis
      • Marketing Goals
      • Principles
      • RoadMap
    • Marketing
  • Legal
    • ❕Legal
    • Legal PDF
    • Rus GitBook
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On this page
  1. Marketing
  2. Marketing Strategy

RoadMap

  1. Pre-launch warming up

  • Goal # 1 - gain a base of P2E players from the Philippines, Venezuela, Brazil, and same (beta testers for getting tokens, teasers, series of the BIRCH stories (storytelling marketing)

  • Goal # 2 - build the community of crypto-audience (whitepaper presentation webinars, airdrops, integration with KOLs, NFTgiveaways)

2. Game launch

  • massive video ads on YouTube & Fb/Inst;

  • streams on Twitch, YouTube;

  • KOLs with stories/posts of token raise;

  • own eco-reports (how many trees were planted after 1 week of launch + tree-planting-counter at the Birch website);

  • integration with eco-influencers & organizations;

  • Discord community management

3. Growing fase

PreviousPrinciplesNextLegal

Last updated 2 years ago

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