> For the complete documentation index, see [llms.txt](https://birch-io.gitbook.io/public-document-collection/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://birch-io.gitbook.io/public-document-collection/marketing/marketing-strategy/roadmap.md).

# RoadMap

1. Pre-launch warming up

* Goal # 1 - gain a base of P2E players from the Philippines, Venezuela, Brazil, and same (beta testers for getting tokens, teasers, series of the BIRCH stories (storytelling marketing) 
* Goal # 2 - build the community of crypto-audience (whitepaper presentation webinars, airdrops, integration with KOLs, NFTgiveaways)

2\. Game launch

* massive video ads on YouTube & Fb/Inst; 
* streams on Twitch, YouTube; 
* KOLs with stories/posts of token raise; 
* own eco-reports (how many trees were planted after 1 week of launch + tree-planting-counter at the Birch website); 
* integration with eco-influencers & organizations;
* Discord community management

3\. Growing fase