Audience

The main audience groups are:

• P2E-audience

• Coin-investors

• Eco-enthusiastics

• Crypto-art & fashion

P2E-audience

They play to earn. The game can be the only source of income or as an extra one. Mostly live in poor countries. It could also be poor people in any other country. Age doesn't matter. Tools to reach them:

• game teasers;

• game reviews & streams (Twitch, YT);

• articles (how to hack the game and earn more);

• YouTube ads, channel;

• FB ads, Discord-community.

Coin-investors

Want to make 10x. Like to join new rocket projects. Geo - UAE, Europe, globe They care about the reputation of the Game-dev team. If previous experience had been successful, they would invest for sure. Tools:

• clear whitepaper & roadmap;

• articles in crypto media;

• crypto KOLs integrations;

• Airdrops;

• Instagram, Twitter, Discord

Eco-enthusiastics

They don't like the non-eco side of crypto (mining farms are harmful to the Earth). If we will show them that we care about nature and plant trees, we could have a big support from this audience

Tools:

• FB ads;

• reports of tree planting (website, PR);

• collaborations with Eco-organizations

Geo - Europe (mostly Scandinavian countries and nearest)

Crypto-art & fashion

The branch of eco-audience. The citizens of the globe. They like all-new (gadgets, brands, fashionable things) and companies, that care about our planet.

Tools:

• FB ads;

• reports of tree planting (website, PR);

• collaborations with Eco-organizations

Lovers of art, exhibitions, music. In the game, you can build a workshop or gallery where exhibitions of art objects will be held for this audience.