Audience
Last updated
Last updated
The main audience groups are:
P2E-audience
Coin-investors
Eco-enthusiastics
Crypto-art & fashion
They play to earn. The game can be the only source of income or as an extra one. Mostly live in poor countries. It could also be poor people in any other country. Age doesn't matter. Tools to reach them:
game teasers;
game reviews & streams (Twitch, YT);
articles (how to hack the game and earn more);
YouTube ads, channel;
FB ads, Discord-community.
Want to make 10x. Like to join new rocket projects. Geo - UAE, Europe, globe They care about the reputation of the Game-dev team. If previous experience had been successful, they would invest for sure. Tools:
clear whitepaper & roadmap;
articles in crypto media;
crypto KOLs integrations;
Airdrops;
Instagram, Twitter, Discord
They don't like the non-eco side of crypto (mining farms are harmful to the Earth). If we will show them that we care about nature and plant trees, we could have a big support from this audience
Tools:
FB ads;
reports of tree planting (website, PR);
collaborations with Eco-organizations
Geo - Europe (mostly Scandinavian countries and nearest)
The branch of eco-audience. The citizens of the globe. They like all-new (gadgets, brands, fashionable things) and companies, that care about our planet.
Tools:
FB ads;
reports of tree planting (website, PR);
collaborations with Eco-organizations
Lovers of art, exhibitions, music. In the game, you can build a workshop or gallery where exhibitions of art objects will be held for this audience.