Industry

Users who are interested in interacting with Birch can be assigned to 5 main clusters:

• eco-active people;

• fashion enthusiasts;

• members of the web-3/crypto community;

• gamers;

• creativity-oriented individuals.

Frequent visitors to the platform are crypto-enthusiasts, innovators, investors, trend hunters, collectors, art/unique item hunters, fans (content influencers), hypebeasts, and philanthropists.

⅔ of Generation Z are advocates of environmentally friendly purchases rather than relying on the brand name alone. Birch satisfies their need for an environmentally responsible way of spending and shopping that positively affects the ecology. The company's policy is to allocate part of its profits to eco-projects. The main one is tree planting.

The convergence of modern technology in the fashion industry is already manifesting itself in 3D models of clothing, shoes, and accessories. The ability to remotely demonstrate color, shape, size, and other features of fashion items is an area of constant competition among industry innovators. Birch's technical goal is to form user-friendly tools for creating, modifying, viewing, and purchasing tokenized fashion items. The uniqueness of such NFTs and the ability to carry value in terms of crypto technology, creative solutions, and trend compliance qualitatively sets this project apart.

The play-to-earn game is your guide to the world of Birch. Gamers here will experience interaction with the mechanics of the NFT game in synergy with the opportunity to make money from activities in the Birch space.